George Costanza, social media guru

The ‘Seinfeld’ character landed his dream job by doing the opposite. What if companies took this approach to social media? The author explores.

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George’s assumption was that his whole life had been a series of bad decisions, so by simply flipping his thinking and doing the opposite, he had to be right.

Real life’s not that easy. And in the marketing and PR world, life is certainly more complex. But let’s consider how George’s approach to life can relate to businesses and social media by exploring a few typical approaches to social strategies and what would happen if some of these companies did the opposite:

Initial approach: Let’s write a blog post about the cool new project our engineering department is putting together.

Do the opposite: Write a blog post about the problems this new project solves for your customers—from their perspective (not yours). In fact, try giving a specific customer (maybe one who interacts with you regularly on Twitter) an interview opportunity with one of the team members and ask the customer to write the blog post.

Initial approach: Let’s tweet this event that one of our partner organizations is facilitating.

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