Gerber grabs kudos with first ever ‘Gerber baby’ with Down syndrome

The company’s chief executive said the 1-year-old’s ‘winning smile and joyful expression won [their] hearts this year.’ Consumers were also enamored with the toddler—and the decision.

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A 1-year-old child is capturing consumers’ hearts—and Gerber is grabbing positive PR in the process.

On Wednesday morning, “The Today Show” announced the winner of Gerber’s yearly photo contest: Lucas Miller, who is toddler with Down syndrome.

Meet the first Gerber baby with Down syndrome; his name is Lucas!

— TODAY (@TODAYshow) February 7, 2018

Gerber posted the announcement on its Facebook and Instagram profiles, as well:

Congratulations to our 2018 Gerber Spokesbaby Lucas! Welcome to the family Lucas, send him 💙love! #AnythingForBaby

A post shared by @ gerber on

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