Gerber grabs kudos with first ever ‘Gerber baby’ with Down syndrome

The company’s chief executive said the 1-year-old’s ‘winning smile and joyful expression won [their] hearts this year.’ Consumers were also enamored with the toddler—and the decision.

A 1-year-old child is capturing consumers’ hearts—and Gerber is grabbing positive PR in the process.

On Wednesday morning, “The Today Show” announced the winner of Gerber’s yearly photo contest: Lucas Miller, who is toddler with Down syndrome.

Gerber posted the announcement on its Facebook and Instagram profiles, as well:

Consumers’ calls for their babies to be featured on the brand’s iconic bottles caused Gerber to launch its photo contest eight years ago.

HuffPost reported:

The original Gerber baby was Ann Turner Cook, who recently celebrated her 91st birthday. A black-and-white sketch of her face from 1927 became Gerber’s iconic logo. Over the past 90 years, the company has received “countless” photos from parents who see their own babies in the famous sketch.

In 2010, Gerber launched the Photo Search to celebrate these adorable babies and choose a special winner.

However, Warner being chosen out of more than 140,000 entries is particularly noteworthy: He’s the first child with Down syndrome to secure Gerber’s title since the company launched its call for consumer photos.

People reported:

“We’re hoping this will impact everyone — that it will shed a little bit of light on the special needs community and help more individuals with special needs be accepted and not limited,” said dad Jason Warren. “They have the potential to change the world, just like everybody else.”

USA Today reported:

“Lucas’ winning smile and joyful expression won our hearts this year, and we are all thrilled to name him our 2018 Spokesbaby,” Bill Partyka, president and CEO of Gerber, said in a statement. “Every year, we choose the baby who best exemplifies Gerber’s longstanding heritage of recognizing that every baby is a Gerber baby, and this year, Lucas is the perfect fit.”

Many consumers on social media users applauded Gerber for the selection:

Warren’s family will receive $50,000 for Lucas being chosen as Gerber’s 2018 “spokesbaby,” and Lucas will be featured on the brand’s social media feeds throughout the year.


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