Get creative: 3 tips for compelling PR copy

Your job depends on your ability to craft precise, interesting messages. Find out how to quickly write tight text that captivates today’s busy readers.

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Here are three tips to help you write compelling copy more quickly, whether for emails, tweets or press releases:

1. Dare to write badly. PR pros must often churn out copy quickly, but pressure to write great content on command can leave you gaping at a sea of white.

If you’re staring at a blank screen for a while, it’s often because you don’t know where you are going,” writing expert Ken O’Quinn says.

His advice is to write down the ideas you want to discuss and put them in order. “Then just start to write, without worrying about grammar and punctuation,” he says. “Just concentrate on getting your thoughts down. Once your brain sees words on the screen, your ideas will start to unfold.”

Register for PR Daily’s Feb. 18 PR University webinar “How to Write S-H-O-R-T in the Mobile Era” to grab more attention in today’s exploding universe of content.

2. Frontload your strongest content. Pay special attention to word arrangement. Avoid empty phrases, vapid clauses and filler words at the beginning of sentences.

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