That’s according to a new Forrester survey saying just 6 percent of 12- to 17-year-olds who use the Web want to interact with your brand on Facebook. Here’s the sting: Half of this demographic uses Facebook.
But it gets worse. “Almost half of 12- to 17-year-olds don’t think brands should have a presence using social media tools at all,” according to Forrester consumer insights analyst Jacqueline Anderson, the author of the report.
Meanwhile, just 12 percent of 18- to 24-year-old Web users want to be friends with your brand, according to Adweek.