Get past these common obstacles to a great corporate culture

It’s a question many job candidates are asking—and far too many internal communicators don’t have a good answer.

You know how important culture is for any modern organization, yet you keep hitting these roadblocks to building and maintaining yours:

• Organizational changes that send your established culture into a tailspin

• Jaded employees uninterested in participating in initiatives and activities

• Leaders who don’t see the business value of a strong corporate culture