“I love your LinkedIn profile … It’s so …YOU!”
That’s what Mary Hutchison, my realtor and long-time friend, told me after she looked at my profile for the first time. Little did she or I realize at the time, but I would go on to share that story in every LinkedIn profile training session I’ve done since.
It perfectly summarizes what you want people to say when they see your LinkedIn profile. I talk to so many people who tell me “Someone invited me to LinkedIn, so I just quickly created a profile and click “Accept” when I get invitations” or “I have a LinkedIn account, but my profile is horrible.”
Keep in mind that people search LinkedIn every day: recruiters, clients, prospects, salespeople and more. So when your profile comes up in a search and they look at it, does it accurately represent your personal and professional brand?
Whether you’ve come to realize it, in today’s world, each one of us is the sole representative of our personal brand. You owe it to yourself (and to everyone who views your profile) to make sure your brand is accurate.
So how do you know if your LinkedIn profile hits the mark? The following questions will help: