Three corporate editors tell us about their decision to go daily—and how to keep up with what’s fit to print
Ask any corporate communicator his or her goals and the response you get should be three-fold: First, to keep employees abreast of what’s going on at their companies; second, to motivate them to be productive, and finally, to give them a quick and easy way to give their company feedback. Few things are more potentially devastating to employee morale than unaddressed rumors and bottled-up frustration.
So where does that leave you as a communications professional?
You can develop your strategy with any number of tricks from the communications bag. The traditional ‘house organ,’ the weekly or monthly employee newsletter, delivers news in a portable, reader-friendly format. Monthly or quarterly magazines permit even more comprehensive features and a more attractive layout. The corporate intranet and all its new media features (blogs, bulletin boards, etc.), meanwhile, provide a more immediate way to share information and solicit feedback from employees.
But, there are drawbacks.