Get the green light from your PR clients
Having a tough time getting the OK from clients for creative efforts, campaigns and strategic decisions? Increase your chances of getting to yes with these tactics.
To persuade a client to sign off on an innovative idea, you must develop a strong case to support and sell it. Below are four tips to help you successfully pitch your ideas and gain your clients’ approval:
• Explain how it helps achieve their goals. When presenting a new idea, help your clients understand how it will help achieve their overall business and communication objectives.
When presenting your idea, be sure to clearly outline your plan for execution, along with a proposed budget and an anticipated return on investment. For example, if you propose that your client should invest in a co-branded whitepaper, your presentation should include how much the whitepaper will cost, a summary of the anticipated results and how those results will help move the needle for your client.
• Show examples of success. Back up your argument by showing how this strategy has been executed successfully in the past. Your clients will feel much more confident about investing in your idea if they see that a similar strategy drove stellar results for another organization.
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