Get the picture: Why PR pros need to embrace visuals

Whoa. Between BusinessWire and PRNewswire, roughly 2,000 press releases hit the wires each day. How do you make your press release break through all that noise without resorting to gimmicks and cheap tricks? You make your press releases visually compelling. “Visuals decrease our word count and increase our effectiveness,” according to the Bad Pitch Blog . “And in a Web 2.0 society it’s become cheaper and easier to make our efforts über visual.”