Glenn Beck launches denim line to thwart ‘socialist’ Levi’s

The conservative radio host takes aim at Levi’s with a campaign for his new all-American 1791 brand. Plus, Gap pulls possibly racist shirt, why supporters flaked on Lance Armstrong at the wrong time, create your own Obama campaign ad, and more.

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If there are two things in life I know for sure, it’s that 1) never trust someone who collects stickers (thank you, Chelsea Handler), and 2) there are no substitutes for your favorite pair of jeans. Thankfully, I have my Levi’s 510 denims to wear while I plot my foils on Lisa Frank. However, Glenn Beck can’t say the same of his Levi’s—not since the brand launched an ad campaign that he dubbed “European socialist,” “Go Forth.” In response to the ads, the right wing political pundit and radio personality launched his all-America denim and clothing line, 1791. Watch a couple of the spots for the new apparel below.

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