Race relations might be the third rail of American culture, but a clear and decisive response is essential when your company makes the news for a racially charged incident.
Your PR team might be inclined to avoid highlighting the matter. You might want to issue a holding statement, investigate properly and wait for the hubbub to die down. However, in today’s charged political atmosphere and social media news cycle, waiting would be a disastrous first move.
That’s what GM discovered after news reports of harassment of black workers at a plant in Toledo, Ohio. Workers reported nooses, verbal threats and other mistreatment, leading to a lawsuit against the carmaker.
Pictures taken by black workers at a General Motors plant in Ohio show the level of abuse they had to endure, as they sue the company for discrimination.