Going solo: 3 tips for starting your own PR shop
If, like many people, you feel the entrepreneurial itch and want to set off on your own, it would behoove you to absorb this advice.
If this is you, and you’re ready to strike out on your own, let me share a few things I’ve learned through the years.
1. Ditch your dad’s rolodex.
While I’m a fan of the retro business card roulette wheel, there are some serious limitations to old-school networking.
Unless you have an unlimited Starbucks budget for the “let’s meet for coffee so I can tell you what I’m up to meeting” and one fat rolodex, you may run out of contacts and/or coffee money quickly.
Instead, opt for participating in virtual communities like LinkedIn, Twitter, Facebook, etc. I won’t mention them all; suffice to say the aforementioned are the PB&J of the new media space. When I was “really active” online I would receive two to six inquiries per week from folks I didn’t know who wanted my feedback, input, and collaboration on projects.
Projecting yourself as a thought leader in your space is critical as you’re essentially harnessing the power of the Web to cast a larger net and connect with more people (virtually) in a day than you could in a week with traditional networking.
2. Play Monopoly.
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