Good morning, PR pros:
The 2020 Consumer Electronic Show is in full swing, as are innovations from both technology organizations and consumer products companies including P&G.
Charmin’s toilet-paper-delivering robot, electronic bathroom-smell detector and porta-potty virtual reality headset have grabbed attention—as well as chuckles.
The toilet paper’s social media team is having fun with the marketing moves:
— Charmin (@Charmin) January 6, 2020
Vegas, baby! When we’re not busy showing off our new tech you can find us at the Craps Table 😉 https://t.co/ebNBWOJoNE
— Charmin (@Charmin) January 5, 2020
How have you embraced technology in ways that make consumers talk about your organization?
Here are today’s top stories:
The Golden Globe Awards goes vegan
By adopting a meat-free and dairy-free menu, last night’s awards show made headlines even before the ascerbic commentary from host Ricky Gervais. It’s the first time a major award show featured an all-vegan menu.
— Golden Globe Awards (@goldenglobes) January 2, 2020
Though the decision was purportedly last minute (Variety reported that Joaquin Phoenix pushed the Hollywood Foreign Press Association to adopt the new menu), it garnered headlines as well as kudos from attending celebrities.
— Leonardo DiCaprio (@LeoDiCaprio) January 2, 2020
Our industry leads by example. Vegetarian food is delicious and healthy and reduces green house gasses about as much as driving electric cars. The HFPA should be commended for this and all the other awards shows should follow suit. #GoldenGlobes https://t.co/qbCib49xYe
— Mark Ruffalo (@MarkRuffalo) January 2, 2020
The Golden Globe Awards published a video explaining its menu choices:
“The climate crisis is surrounding us, and we were thinking about the new year and the new decade. So we started talking between us about what we can do to send a signal,” Hollywood Foreign Press Association’s president, Lorenzo Soria, told The Hollywood Reporter.
Why you should care: Purpose-led communications, including fulfilling sustainability goals and diversity and inclusion aims, can endear you to audiences and strengthen both your image and your brand reputation. Just make sure your efforts don’t seem hollow or hypocritical alongside the rest of your campaigns, products, services or workforce culture.
FROM THE EXPERTS
Are you planning a brand activation with the upcoming Summer Olympics? One PR pro shares why some of those messages could have hidden risks for your organization. Here are ways to consider making your message crisis-proof.
A new study from Edelman shows why “thought leadership” is a crucial tactic for your organization to build trust.
This means it is incredibly powerful to get your brand ambassadors and subject matter experts in front of your consumers.
How are you using your leaders to create compelling content in 2020? Share your thoughts with our hashtag #MorningScoop.
Little Caesars partners with DoorDash
The “pizza pizza” chain will offer delivery at 3,600 locations in the United States and Canada through DoorDash, but customers will order their pies through Little Caesars’ website and mobile app. “The deal comes as pizza restaurants, long a mainstay of food delivery, are under pressure from other kinds of restaurants large and small using delivery platforms,” Reuters reported.
Why it matters: You must meet your audience where they reside—and that goes for PR, marketing and social media campaigns just as much as it does for dinner options. Find out what technology, social media platforms and devices your target consumers are using and what their pain points are, and make sure your campaigns meet them on their terms, along with answering their questions.
Many organizations are donating a portion of or all sales revenue to firefighters and volunteers battling the wildfires raging in Australia, with several announcing their decisions on Instagram.
View this post on Instagram
Our beautiful country and wildlife are in desperate need of our help. To all of those who are affected by the Australian bushfires, our heart goes out to you. We are donating 100% of all online sales made from our Australian website from 1st January – 7th January 2020. These profits will go directly to: @nswrfs NSW Rural Fire Service @wireswildliferescue Wires Wild Life Rescue Every little bit counts. x Image via @emelinaah #australianbushfires #australiaburns #australia
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Australia is burning! More than ever before, our beautiful country needs our support. For the next 48 hours (ending 07.01.20, 8.00PM AEDT) 100% of the profits from online sales will be donated to the Rural Fire Services – heroic acts, bravery and resilience, we cannot find words to thank you enough. No matter how big or small, any donation helps makes a difference in this devasting time. Please help save our beautiful home. Love Elle & the WelleCo Family 💚 @nswrfs @cfavic @dfes_wa @tasmaniafireservice @cfsfoundation
View this post on Instagram
For the month of January we will be donating 100% of all global sales of our A-Beauty Scrub to @wireswildliferescue, @cfavic and @nswrfs to support bushfire relief across Australia. From frank HQ, our hearts go out to our firefighters, our wildlife, our volunteers and our home, Australia.❤️ Image via @helloemilie
Several celebrities, including singer Pink and actress Nicole Kidman, have announced donations on social media. Australian comedian Celeste Barber’s Facebook donation page has racked up money, as well as kudos and headlines.
The fundraiser’s success was in large part to the personal stories Barber shared, evoking emotional responses from people around the world.
Barber, who has 6.4 million followers on Instagram, has used her huge social media following to draw donations from around the world. In regular updates on Instagram, she has spoken about family members caught up in the crisis in Eden, including her parents-in-law. She said her father-in-law was evacuated overnight.
Landry’s issues data breach statement
The parent company of more than 60 restaurant chains—including Joe’s Crab Shack, Bubba Gump Shrimp Co. and Rainforest Cafe—recently announced that a security breach might have affected customers paying by credit card from March 13 through Oct. 17, 2019. Landry’s said hackers accessed its network for food and beverage systems as well as payment processing (not the point-of-sale registers).
Why it’s important: Data breaches are common, so prepare for one now. Ensure your employees understand—and follow—your cybersecurity policies. If a data breach hits, alert affected parties promptly and provide information as well as what you’re doing to remedy the situation. Make that information easily assessible, too, as Landry’s did in its statement.
WHAT YOU SAID
We asked if there was a moniker you use for this new decade, and it was an even split between “The Twenty Twenties” and just referring to to by its date. However, 19% refer to it as “The Vision Decade” and 14% give a nostalgic nod by calling it “The Roaring ’20s.”
How will we remember the coming decade? Share your thoughts and favorite monikers with our hashtag #MorningScoop.
— PR Daily (@PRDaily) January 3, 2020
How much will purpose-led communications—including sustainability measures, diversity and inclusion goals, and corporate social responsibility efforts—feature in your campaigns this year?
How much do purpose-led communications (sustainability, D&I, CSR, etc.) figure into your 2020 campaigns?
Share what you're doing under our #MorningScoop hashtag.
— PR Daily (@PRDaily) January 6, 2020
Weigh in and share your thoughts with our hashtag #MorningScoop.