Golden Globes goes vegan, Little Caesars partners with DoorDash, and Landry’s addresses a data breach

Also: Why ‘thought leadership’ is a powerful strategy and not just jargon, comedian’s Facebook donation rakes in money to fight Australia wildfires, and more.

Good morning, PR pros:

The 2020 Consumer Electronic Show is in full swing, as are innovations from both technology organizations and consumer products companies including P&G.

Charmin’s toilet-paper-delivering robot, electronic bathroom-smell detector and porta-potty virtual reality headset have grabbed attention—as well as chuckles.

The toilet paper’s social media team is having fun with the marketing moves:

How have you embraced technology in ways that make consumers talk about your organization?

Here are today’s top stories:

The Golden Globe Awards goes vegan

 By adopting a meat-free and dairy-free menu, last night’s awards show made headlines even before the ascerbic commentary from host Ricky Gervais. It’s the first time a major award show featured an all-vegan menu.

Though the decision was purportedly last minute (Variety reported that Joaquin Phoenix pushed the Hollywood Foreign Press Association to adopt the new menu), it garnered headlines as well as kudos from attending celebrities.

The Golden Globe Awards published a video explaining its menu choices:

“The climate crisis is surrounding us, and we were thinking about the new year and the new decade. So we started talking between us about what we can do to send a signal,” Hollywood Foreign Press Association’s president, Lorenzo Soria, told The Hollywood Reporter.

Why you should care: Purpose-led communications, including fulfilling sustainability goals and diversity and inclusion aims, can endear you to audiences and strengthen both your image and your brand reputation. Just make sure your efforts don’t seem hollow or hypocritical alongside the rest of your campaigns, products, services or workforce culture.


FROM THE EXPERTS

Are you planning a brand activation with the upcoming Summer Olympics? One PR pro shares why some of those messages could have hidden risks for your organization. Here are ways to consider making your message crisis-proof.

MEASURED THOUGHTS

A new study from Edelman shows why “thought leadership” is a crucial tactic for your organization to build trust.

This means it is incredibly powerful to get your brand ambassadors and subject matter experts in front of your consumers.

How are you using your leaders to create compelling content in 2020? Share your thoughts with our hashtag #MorningScoop.

Little Caesars partners with DoorDash

The “pizza pizza” chain will offer delivery at 3,600 locations in the United States and Canada through DoorDash, but customers will order their pies through Little Caesars’ website and mobile app. “The deal comes as pizza restaurants, long a mainstay of food delivery, are under pressure from other kinds of restaurants large and small using delivery platforms,” Reuters reported.

Why it matters: You must meet your audience where they reside—and that goes for PR, marketing and social media campaigns just as much as it does for dinner options. Find out what technology, social media platforms and devices your target consumers are using and what their pain points are, and make sure your campaigns meet them on their terms, along with answering their questions.


SOCIAL BUZZ

Many organizations are donating a portion of or all sales revenue to firefighters and volunteers battling the wildfires raging in Australia, with several announcing their decisions on Instagram.

Several celebrities, including singer Pink and actress Nicole Kidman, have announced donations on social media. Australian comedian Celeste Barber’s Facebook donation page has racked up money, as well as kudos and headlines.

The fundraiser’s success was in large part to the personal stories Barber shared, evoking emotional responses from people around the world.

The Guardian reported:

Barber, who has 6.4 million followers on Instagram, has used her huge social media following to draw donations from around the world. In regular updates on Instagram, she has spoken about family members caught up in the crisis in Eden, including her parents-in-law. She said her father-in-law was evacuated overnight.

Landry’s issues data breach statement

The parent company of more than 60 restaurant chains—including Joe’s Crab Shack, Bubba Gump Shrimp Co. and Rainforest Cafe—recently announced that a security breach might have affected customers paying by credit card from March 13 through Oct. 17, 2019. Landry’s said hackers accessed its network for food and beverage systems as well as payment processing (not the point-of-sale registers).

Why it’s important: Data breaches are common, so prepare for one now. Ensure your employees understand—and follow—your cybersecurity policies. If a data breach hits, alert affected parties promptly and provide information as well as what you’re doing to remedy the situation. Make that information easily assessible, too, as Landry’s did in its statement.


WHAT YOU SAID

We asked if there was a moniker you use for this new decade, and it was an even split between “The Twenty Twenties” and just referring to to by its date. However, 19% refer to it as “The Vision Decade” and 14% give a nostalgic nod by calling it “The Roaring ’20s.”

SOUNDING BOARD

How much will purpose-led communications—including sustainability measures, diversity and inclusion goals, and corporate social responsibility efforts—feature in your campaigns this year?

Weigh in and share your thoughts with our hashtag #MorningScoop.


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COMMENT

2 Responses to “Golden Globes goes vegan, Little Caesars partners with DoorDash, and Landry’s addresses a data breach”

    Ronaldnlevy says:

    When there’s a meeting of leaders in a besieged industry—chemicals, oil, pharmaceuticals and now meat—execs may tell each other why it’s “obvious” that our side is right. But PR wisdom may be to tell how the PUBLIC will benefit from our side winning.

    Like if your burger is made from “real meat” rather than “factory-made meat,” are you safer from lubricants or cleansers in the factory getting to your food? Safer from your food having residues of bug-killing chemicals and weed-killing chemicals that may be sprayed on plants used for factory-made meat?

    What seems “sustainable” for one industry may be less so for another so it is important to focus on how the PUBLIC decides: Which product—whether meat, food additives or household products–is more sustainable for ME?

    Victory in a pubic policy contest may go to the side with better arguments OR to the side with more skilled PR. The public always cares “what’s in this for us,” and some in PR are better than other in seeing and saying what’s true.

    Ronaldnlevy says:

    Mark Ruffalo, who signed an ad about Israel with opinions very different from mine, says “our industry leads by example.”

    True! Whether that leadership leads to glory or to shame may depend on what we think of the example. We each have a right to judge whether being an actor qualifies one to say how much protection helpless women and children deserve to have against death from explosions and shooting by terrorists.

    Freedom of speech is every American’s right and after one uses the right to speak freely, God and the public have a right to judge what we think of the speaker.