Goldman Sachs’ Apple Card statement falls flat, brands turn to stories to mark Veterans Day, and 72% of millennials and Gen Z follow influencers

Also: Cision executive’s light-bulb moment on metrics, Dallas Cowboys win warm and furry social media love, and Kaiser Permanente strike takes a hiatus due to CEO’s death.

Good morning, PR pros:

The Dallas Cowboys lost to the Minnesota Vikings on Sunday, but the franchise won social media users’ attention and affection after cleverly inserting a black cat into its starting lineup tweet. The “MVP Rally Cat” was a reference to a feisty feline that delayed its Nov. 4 game against the New York Giants.

Tonight's #DallasCowboys starters… *wait for it#SNF | #MINvsDAL

— Dallas Cowboys (@dallascowboys) November 11, 2019

The move highlights the benefit of using humor to share an inside joke with your fans. Doing so can strengthen the relationship and give online followers another reason to engage with you. Share with us your thoughts under the #MorningScoop hashtag.

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