Good morning, PR pros:
Baskin-Robbins received love after a TikTok video went viral. The clip features a baby reacting humorously to eating ice cream for the first time. The ice cream chain briefly responded by sharing the video’s coverage on “The Today Show”:
Too cute!! 😍😍 https://t.co/pnymiEIdsK
— Baskin-Robbins (@BaskinRobbins) January 22, 2020
Some Twitter users suggested that Baskin-Robbins should reach out and offer ice cream for life to the infant-turned-brand advocate. What would you do in this situation to extend the positive PR?
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