Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. The websites were never pretty and often full of junk and viruses, but they always seemed to pop up on top.
That’s why Google has gone out of its way to come up with new ways for people to get what they want when they search. Its engineers know people don’t want to search for something and get a barely related website in return. They want rich, authentic material that excites them and expands their worlds.
As a result, Google has slowly made PR the focus of online search, and it’s up to you to capitalize on it.
The old ways
Gone are the days of SEO kings. Though many of them have succeeded in the past few years, Google’s latest update, Panda 4.0, has quietly shanked them. It’s so intense that many online are crying over the death of SEO and PR as an industry.
But savvy PR pros know that changing with the times is part of the job. The old ways just aren’t going to cut it anymore. When it no longer worked for websites to blast out keywords, the businesses that adapted survived.
Did your campaign heavily rely on SEO? Hopefully you also concentrated on solid writing, because those who know how to do that are soon to be the true kings.