A new study of the top brands on Google’s social network found that their presence is greatly expanding—and so is engagement among users (dubbed “circlers,” because “circle” is the Google+ equivalent to a “like” or follow).
Simply Measured, which compiles and presents social data, evaluated the Google+ presence of companies from the Interbrand 100 list. The study found that 64 percent of these brands have an active Google+ page, and 22 percent have pages with more than 100,000 circlers.
This graph shows the steady increase in the number of circles for these brand pages:
Tech pundits heralded Google+ as a challenger to Facebook’s dominance in the social networking space, but as interest waned for the nascent social network tech media began ringing its death knell (or at least its irrelevant knell).
The numbers from Simply Measured suggest that Google+ is anything but irrelevant in the brand space. Here are nine data points from the study against which brands can benchmark their performance on the social network: