The blog’s author Niall Harbison explores the site’s features, such as the “circles” function, and also looks at whether it is a threat to Twitter or Facebook.
After detailed analysis, Niall concludes:
“As the brand and businesses pages start to open up I think there might be some potential to suggest it for clients. It remains to be seen if that is for one off marketing campaigns or deeply integrated in to everything they already do online in terms of the likes of Adwords and driving traffic to their websites. I’m not saying I won’t ever use it because things change but for now I’m happy to keep in touch with my friends and family on Facebook and get all my latest content from Twitter. Different people have different needs online though and for some Google + will be the best option. It’s not that I don’t like Google + but I already have 2 social networks in my life and don’t really have room for a third no matter how good it is. I’ll update this in a couple of months but for now Google + is not for me personally.”