Google beefs up marketing features for flights, hotels and more

Marketers can take advantage of the improved layout for travelers as well as advertising options with broad searches. Here’s what you should know.

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The company announced via an AdWords blog post new features that will affect how users can search for flights, hotels and broad shopping terms like “women’s athletic clothing” on their mobile devices.

On the travel side, users can expect the following updates:

Hotel smart filters: These will allow users to filter based on ratings, price or specific hotel features like “pet friendly.”

Hotel deals: Expect to see a “Deal” label on certain hotels that are well below their average price.

Hotel tips: This feature will provide theoretically useful tips to help people understand how they can save money by changing parts of their requirements.

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