But at least one influential blogger is wishing the brand pages never existed.
“When you work for a public company, anything you post as a representative of that company needs to be done very carefully,” Robert Scoble wrote in a blog post. “The problem is that there’s no editorial tools for anything posted to our Google+ account.
“Google+ brand accounts are woefully inadequate for public companies’ needs.”
He goes on to list seven reasons the brand pages are inadequate, among the reasons: only one person can “own” an account and it’s “extremely easy” to accidentally post something.