Google+ brand pages: Sober advice for PR pros—and helpful resources
A highly influential blogger says the ‘Google+ brand accounts are woefully inadequate for public companies’ needs.’ Other bloggers, meanwhile, are sharing advice. We round’em up.
But at least one influential blogger is wishing the brand pages never existed.
“When you work for a public company, anything you post as a representative of that company needs to be done very carefully,” Robert Scoble wrote in a blog post. “The problem is that there’s no editorial tools for anything posted to our Google+ account.
“Google+ brand accounts are woefully inadequate for public companies’ needs.”
He goes on to list seven reasons the brand pages are inadequate, among the reasons: only one person can “own” an account and it’s “extremely easy” to accidentally post something.
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