Good morning, PR pros:
Google is celebrating the Mexican card game Lotería with an interactive Doodle.
In a blog post, Google Doodle global marketing lead Perla Campos wrote:
A smile instantly comes to my face every time I think of Lotería. I think of being with my extended family in Mexico for the holidays, scattering around my Tia Cruz’s house, anxiously waiting for a round to start. I think of us tossing beans at each other in attempts to distract the other from our boards. Most importantly, I think of the laughter, the excitement, and how all the worries of the world melted away as this game brought us together, even if just for a few hours.
So upon being prompted to think of possible interactive Doodles to create for the following year, Lotería almost instantly came to mind. I wondered: If this simple game was so magical and powerful in its original state, how might that be amplified in the digital space? And so the Lotería Doodle was born.