Google launches mobile-first search result indexing

The company said that the change won’t affect all websites—just those which are already implementing best practices for smartphones and tablets. Here’s what marketers should note.

Ragan Insider Premium Content
Ragan Insider Content

If you’re reading this article on a smartphone or tablet, you’re part of the majority.

In February 2017, mobile devices accounted for nearly half (49.7 percent) of all webpage views, and mobile users are also regularly interacting with content: The Interactive Advertising Bureau reported that 63 percent of smartphone users around the world turn to their phones at least every 30 minutes.

The trend of mobile content consumption has been growing—and search engines such as Google are taking note.

On Monday, Google announced the change on its Webmaster Central Blog:

Today we’re announcing that after a year and a half of careful experimentation and testing, we’ve started migrating sites that follow the best practices for mobile-first indexing.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.