Google limits political ad targeting, Facebook announces brand ‘safety controls,’ and Taco Bell enters the ‘chicken wars’

Also: Twitter tests scheduling feature, organizations that tap into consumer emotions can come out on top, a comms expert shares how she accomplished broad change, and more.

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Good morning, PR pros:

Taco Bell has entered the chicken coop.

The fast-food chain is debuting its “Crispy Tortilla Chicken,” which are chicken tenders marinated in jalapeño-buttermilk flavoring and tossed in a tortilla-chip coating. The tenders are offered both inside a taco and alongside dipping sauce, but only in its Houston and Dayton, Ohio locations. Taco Bell said the menu item will expand to all U.S. locations in 2020.

The move is an attempt by Taco Bell to wrestle with competitors such as Popeyes, Wendy’s and Chick-fil-A. More and more fast-food chains are clucking at the chance to get a piece of Popeyes’ continuing viral fame as consumers clamor for chicken sandwiches and beyond.

Here are today’s top stories:

Google announced several ways it’s limiting targeting of political ads, along with ways it’s going to increase transparency and cut down on misinformation ahead of elections in the United States, United Kingdom and beyond.

Google’s vice president of product management for Google Ads, Scott Spencer, wrote in a blog post:

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