Google is offering influencers a golden opportunity to speak directly to their followers.
A new app, called Cameos, enables celebrities to post videos answering questions posed in the Google search engine. The responses will appear as top results.
The app is aimed at celebrities and other public figures, who are often the subject of people’s Google searches. With the Cameos app, they can address fans’ questions in their own voice, instead of leaving the answers up to other websites.
The feature is an extension of the company’s “Posts on Google” platform which has been slowly rolling out over the past couple of years, giving some people and organizations the ability to post directly to Google’s search result pages.
This feature could become available for businesses and other users. TechCrunch continued: