Good morning, PR pros:
A bedeviling typo in a Comox Valley Record ad is making the rounds online, which changes the message of “pictures with Santa” to something far more sinister:
Well this is awkward. pic.twitter.com/yDwTqQs4G9
— Nicholas M Pescod (@npescod) November 21, 2019
“There is no excuse for it, and we aren’t about to use this space to make any,” the paper wrote in its apology.
Comox Valley Record then wrote, in a candid and conversational tone:
We often chuckle about the typos we have caught, breathing sighs of relief when the L in “public” or the B in “Hornby” is added by the last set of eyes before going to print. Even those are not always caught.
But when it happens in an ad, it becomes all that much more blatant. They are called “display ads” for a reason. They are meant to stand out on the page. This one did that, for all the wrong reasons.