Google slammed for axing pro-union workers, McDonald’s to pay $26M in labor-law settlement, and key lessons from HIMSS’ rebranding

Also: An infernal typo in a ‘pictures with Santa’ ad, how chatbots make the greatest impact, Facebook’s new marketing research app, and more.

Ragan Insider Premium Content
Ragan Insider Content

Good morning, PR pros:

A bedeviling typo in a Comox Valley Record ad is making the rounds online, which changes the message of “pictures with Santa” to something far more sinister:

Well this is awkward.

— Nicholas M. Pescod (@npescod) November 21, 2019

“There is no excuse for it, and we aren’t about to use this space to make any,” the paper wrote in its apology.

Comox Valley Record then wrote, in a candid and conversational tone:

We often chuckle about the typos we have caught, breathing sighs of relief when the L in “public” or the B in “Hornby” is added by the last set of eyes before going to print. Even those are not always caught.

But when it happens in an ad, it becomes all that much more blatant. They are called “display ads” for a reason. They are meant to stand out on the page. This one did that, for all the wrong reasons.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.