Google turning on ad blocker, pushing AMP email feature

The web company says it will start filtering ‘problematic’ ads tomorrow and has previewed new features to make emails more visually interactive.

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With its incipient ad blocker and a new email format, Google is closing one marketing door and opening another.

The company announced it would turn on its ad blocker tomorrow, a change that PR pros have known about since December. To help publishers prepare, Google explained how its ad blocker would work.

The Verge wrote:

Google is not planning to wipe out all ads from Chrome, just ones that are considered bad using standards from the Coalition for Better Ads. Full page ads, ads with autoplaying sound and video, and flashing ads will be targeted by Chrome’s ad filtering, which will hopefully result in less of these annoying ads on the web.

[…] “The majority of problematic ad experiences are controlled by the site owner,” explains Chris Bentzel, Chrome engineering manager. As a result, Google is taking a three-step process to tackling these bad ads by evaluating sites, informing sites of issues, and then allowing sites to correct problems before a block is enforced.

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