Google unveils its Facebook killer—and it looks pretty good

At its core is a featured called Circles. Using this feature, members of Google+ can organize their contacts into groups. The contacts are pulled from a user’s Gmail account. All they have to do is click and drag.

TechCrunch said Google has made this process as simple and intuitive as possible.

“It’s so good, that you might even say it’s kind of fun,” TechCrunch said. “It beats the pants off of the method for creating a group within Facebook.”

The interaction on Google+ is meant to mimic the real world.

“In real life, we have walls and windows and I can speak to you knowing who’s in the room, but in the online world, you get to a ‘Share’ box and you share with the whole world,” Bradley Horowitz, a vice president of product management at Google, told The New York Times.

Google+ also features a search box—which the search giant referred to as more of a “sharing engine”—along with group text messaging and video sharing.