Government regulators likely to curb mommy bloggers

With the advent of blogs, moms have been able to both recommend and slam products that are either good or bad for their children. In some cases, a bad review from a mommy bloggers can sink a product. The Federal Trade Commission may put an end to that. It will decide this summer whether or not to apply existing principles of advertising to new media, including mommy blogs. So a mommy blogger would be in violation of the law if she reviewed a product she received free from a company and did not disclose t…

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.