Having one on staff and in-house gives copywriters, project managers, social media specialists, and the rest of the gang in today’s fast-paced agency environment instant access to a creative mind.
Sometimes, we are mistaken for being the people who just “make things look pretty” and while that’s (kind of) true, we possess a multitude of skills and talents beyond the ability to pretty things up.
It’s important to know how to work with a graphic designer within an agency to reap the full benefits of the creative mind you have at your fingertips. Following these five tips will help someone like me help someone like you deliver the exact product that you want—the perfect picture that isn’t just pretty, but serves a purpose, communicates a clear message, sells an idea, and reaches a target audience.
What you may think is “quick” or “easy” is not always.
It’s “easy” to use terms like “throw this together” and “simple” when referring to a specific round of edits/revisions and a turnaround for a project, but you may not be aware of all of the “behind the scenes” work that takes place for that to happen.