Greek cultural center slams Kraft for its latest hummus ad

Ethnic stereotypes are one lame way that lazy copywriters get cheap laughs. This time it’s incited backlash. What do you think of the ad?

The spots depict a Greek grandmother—or yiayia—in her native land berating her granddaughter for dressing too scantily. “You look like a prostitute,” she chides.

According to USA Today, the campaign starts airing today but “is raising eyebrows for its saucy language and stereotypes of Greek culture.”

Maria Anagnostopoulos, program director at The Greek Institute, a nonprofit cultural center, told USA Today she wants the ads pulled.

“These commercials are not appropriate from a Greek perspective,” she said.

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