Greenpeace makes hay of Lego-Shell affiliation

But as my grandmother liked to say in the presence of happy children, “Where there is laughter soon will be tears.”

It took a partnership with Shell Oil to inspire said tears. Take a look at this oh-so-sad version of the movie’s signature song, “Everything is Awesome”:

That Greenpeace video is meant to bum you out and remind you of Shell’s commitment to arctic drilling.

From Forbes:

“Green Peace has asserted that this licensing deal effectively uses children’s playrooms for Shell’s public image management as it tries to ‘buy friends who can make its controversial arctic drilling plans acceptable and misleadingly associate it with positive values.’ Greenpeace went so far as create a compelling film that takes the very brand recognition that Lego established through its charming commercials and hit movie and turns it against the brand.”

Yikes.