Environmental crusaders Greenpeace went the viral video route in getting its message out about gigantic toymaker Mattel, which, according to a spoof video, is “packaging toys with destroyed rainforest.” In the video, Ken decides to break up with Barbie because she’s devastating the rainforest:
Greenpeace isn’t stopping there. The organization also created a Facebook page urging its 856,000 fans to change their profile pictures to a shot of Ken making an angry face.
Take that, Mattel!
That’s about all Mattel has done so far—take it.
As the Los Angeles Times points out:
On Twitter, as Greenpeace protesters were unfurling a giant banner from the roof of Mattel headquarters, the company tweeted from @BarbieStyle (53,400 followers): “After a 7-year break, I really need to update summer pictures of me and Ken! Collecting seashells on the beach to decorate a picture frame.” Since then: radio silence on a feed that normally features ten or more tweets a day.