Greenpeace outmaneuvering Mattel on deforestation charges

A social media war has ensued, with Ken ‘breaking up’ with Barbie over the packaging materials the toymaker allegedly uses. Is Mattel’s response even registering?

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Environmental crusaders Greenpeace went the viral video route in getting its message out about gigantic toymaker Mattel, which, according to a spoof video, is “packaging toys with destroyed rainforest.” In the video, Ken decides to break up with Barbie because she’s devastating the rainforest:

Greenpeace isn’t stopping there. The organization also created a Facebook page urging its 856,000 fans to change their profile pictures to a shot of Ken making an angry face.

Take that, Mattel!

That’s about all Mattel has done so far—take it.

As the Los Angeles Times points out:

On Twitter, as Greenpeace protesters were unfurling a giant banner from the roof of Mattel headquarters, the company tweeted from @BarbieStyle (53,400 followers): “After a 7-year break, I really need to update summer pictures of me and Ken! Collecting seashells on the beach to decorate a picture frame.” Since then: radio silence on a feed that normally features ten or more tweets a day.

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