Grey Poupon marks Pride Month with tweak of iconic ad

‘Spread good taste,’ the post to the brand’s Facebook page urges—just in time for two Supreme Court rulings on gay marriage.

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As most brands shied away from entering the gay marriage conversation, on Monday the mustard purveyor posted an image to its Facebook page that celebrates June as National Pride Month. The post states:

June is National Pride month. Though the festivities technically only last a month, we recommend celebrating all year – because Pride and good taste never go out of season.

The image offers a take on the classic Grey Poupon commercial in which two men in Rolls Royces exchange a bottle of the Dijon mustard:

In the updated version, two men are holding hands through their car windows.

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