Take, for example, Wednesday’s deal in the Chicago area. It was for discounted auto detailing; the email came with a broken link.
It happens. But if your company is Groupon, and a client is waiting for customers to pour in—but they won’t because of a broken link—you apologize and make up for it.
Enter the follow-up email with the subject line: “We sent you a broken link…Computers aren’t really our strong suit.”