Groupon needs to shut up—or find a coupon for a better PR department
The Chicago-based startup put its foot in its mouth during a Southwest by Southwest panel.
Travis Kalanick, CEO of the online car service Uber, is among them, and he has thrust himself into the spotlight as the voice of these unhappy business owners.
During a South by Southwest panel, in which Groupon reps were scheduled to discuss the company’s annoyingly self-serving approach to copywriting, Kalanick spoke about his negative experience as a Groupon client.
He said that Groupon representatives had promised him primary placement and not delivered, didn’t run the offer on the dates he wanted, handed him a data dump in a clunky Excel spreadsheet, and gave him an initial estimate of proceeds from the offer that was ten times higher than what the group deal actually delivered.
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