Groupon Super Bowl ads: A lesson in cultural sensitivity

The young company suffered its first PR crisis by poking fun of celebrity-endorsed PSAs during Sunday’s Super Bowl. How did it respond—and how badly will the gaffe hurt the brand?

Groupon, which became the fastest-growing company ever by offering discounts through social buying, launched a series of ads that many are saying were in bad taste.

See for yourself as an ad that seems to be drawing attention to the plight of Tibet, only to offer a twist:

The company launched a site to defend the ads, and CEO Andrew Mason offered this statement:

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