Guerilla marketing campaign aims to save dogs from summer heat

Armed with sidewalk chalk and a dream, the dog days of summer might finally be over. Plus, MObama’s nude magazine cover, Tyson and Holyfield capitalized on infamous ‘bite fight,’ Campbell’s roll’s out Warhol-inspired soup cans at Target, and more.

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“THIS IS A NO-KILL PARKING SPOT HELP KEEP DOGS FROM DYING IN HOT CARS THANKS.” That’s the message, written in sidewalk chalk, of Mark Moll‘s guerilla marketing effort “73 Days of Summer, 73 Safe Parking Spots” that ends on Sept. 1. Mull described his effort to The Denver Egotist: “Even with the window cranked, it could lead to death. I wanted to do something that made people stop and I thought going to the place where the problem happens was the best way to approach it.”

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