Guerilla marketing campaign reaps huge benefits for company

Disclaimer: This isn’t a recommendation to break the law— ahem —just an interesting case study. Tax Today, an Australian accounting firm offering quick refunds on tax return, placed ads on ATM machines suggesting Tax Today customers get their money back in as little time as it takes to receive cash from the ATM. The signs were put up at 3 a.m. in the morning by two people. That morning, bank employees removed the signs—before customers could see them, but not before marketers film…