When you’re managing a crisis, it’s important to include a communications strategy with your legal plan.
PR pros and legal experts often find themselves at loggerheads over what to disclose, what to address publicly and what to keep close to the vest. For PR pros looking to convince lawyers and leadership teams, it’s helpful to rely on certain guidelines.
Here are eight essential guideposts:
When public audiences see a messenger they trust, they’ll defer or will at least be less inclined to pile on.