Guinness ‘holiday’ nothing to celebrate in Ireland

Arthur’s Day honors the Irish brewery’s founder, but not everyone raised a glass to salute what’s being slammed as a ‘cynical marketing ploy.’

Ragan Insider Premium Content
Ragan Insider Content

The “holiday,” first celebrated in 2009 in Ireland, features free beer and concerts by some of Europe’s most notable bands and musicians, including Mumford & Sons.

Free alcohol? What could go wrong?

It’s too bad that the marketing event, held Thursday and spearheaded by the beverage’s overlord, Diageo, is being called out as a “cynical marketing ploy.”

The Associated Press explains:

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.