Harlem responds to ‘Harlem Shake’ trend

Meanwhile, fake-outs of the viral meme have proliferated across the Web. Plus, the ‘viral formula,’ a dramatic shift in content marketing, how language affects our thoughts, just average winners, a PR Daily Oscars briefing, and more.

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The whole Peanuts gang has done it. The Super Mario Bros. have, too. So have “Star Wars” characters, a banana, President Obama, SeaWorld trainers, skydivers, and even grandma. It appears that the “Harlem Shake” is the viral trend we just can’t, well, shake. But if you’re of the persuasion that the 30-second video meme surpassed its 15 minutes of online fame about 15 minutes ago, you’re not alone.

The Los Angeles Times reports that “Harlem Shake” fake-outs are proliferating across the Web, including a couple of parodies that would prefer the Internet fuss stop. Perhaps nobody would agree with this sentiment more than the actual residents of Harlem, who were interviewed by Schlepp Films to learn their take:

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