HARO hires a PR firm

HelpAReporter.com (HARO), the e-newsletter that matches journalists with PR pros, has quietly hired Propheta Communications as its agency of record, according to a report by PRNewser ’s Jason Chupick. “Considering the rapid growth of HARO (nearly 100,000 members), and the media-begets-media snowball affect Peter Shankman [founder of HARO] has cultivated, we had to ask why, and why now?” Chupik wrote. “Shankman, the self-deprecating gadfly and former agency principal explained to …