Good morning, PR pros:
Mardis Gras hasn’t yet arrived, but consumers’ minds are already on the Easter season—the confectionery aspect, anyway—thanks to Peeps’ announcement of five new flavors. Fans can try Hot Tamales Fierce Cinnamon, Root Beer Float, Froot Loops, Raspberry Dipped in Crème Fudge, and Chocolate Pudding marshmallow chicks or bunnies.
“The Peeps Brand has become an icon in American pop culture, with its instantly recognizable colors, shapes and flavors holding a special place in the hearts of many for nearly seven decades,” said Caitlin Servian, brand manager for Peeps, in a statement. “We strive to meet the perfect balance of history and innovation by continuing to offer our classic Peeps Chicks and Bunnies, while also bringing new and exciting products to our fans.”
Though the company has encouraged social media users to share experiences under the hashtag #PEEPSONALITY, its own Twitter feed remains sparse on content.