Hasbro is bringing Play-doh production back to America

The announcement, coupled with its upcoming ‘Star Wars’ line of toys in retro packaging, is helping the toymaker jump ahead of its competitor, Mattel.

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Hasbro announced that it will manufacture Play-Doh, one of its most iconic products, in the United states starting in 2018—14 years after it last rolled off the assembly line here.

The kid-friendly molding clay is currently made in China and Turkey. Those countries will continue to produce some of the supply.

The move comes as businesses see increased pressure from President Donald Trump’s administration to halt overseas production and bring it back to American soil, although the company has said the move has nothing to do with Trump. Instead, the company said it is ramping up production to meet an average annual sales increase of 20 percent.

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