Media Relations Headlines will make or break your press release — here’s why Are you optimizing your press releases for search engines? Not sure where to start or which part of the press release to optimize? This might be your magic formula. By Susan Young@sueyoungmediaJan. 31, 2011 SHARE “Dig deep to craft a headline that incorporates important keywords while conveying your key points and … [grabbing] the reader’s attention from the start,” he writes. To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.