Headlines will make or break your press release — here’s why
Are you optimizing your press releases for search engines? Not sure where to start or which part of the press release to optimize? This might be your magic formula.
“Dig deep to craft a headline that incorporates important keywords while conveying your key points and … [grabbing] the reader’s attention from the start,” he writes.
To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today
Already a member? Log in here.
Learn more about Ragan Insider.
