Condiment marketers may look back on 2015 as the year everything changed.
Heinz, known for its ketchup dominance, is elbowing its way into French’s mustard territory and vice versa.
Check out one of Heinz’s new spots, which is essentially a public “break up” with French’s mustard:
It’s probably no coincidence that every time I search for French’s, I’m served with a sponsored ad from Heinz for its mustard.
Meanwhile, French’s is serving up a ketchup which positions itself against Heniz by using no high fructose corn syrup, no preservatives and no artificial coloring or flavors. The Huffington Post has video of French’s ad.
Even The New York Times has picked up on the growing animosity, hyperbolically labeling it a “war.”