Heinz announces marketing campaign based on “Mad Men” pitch

Don Draper’s ‘Pass the Heinz’ ad was a memorable part of the series about an advertising agency in the 1960s. Though the fictional clients didn’t love it, the ketchup company does.

Ragan Insider Premium Content
Ragan Insider Content

Already it’s making a comeback.

Heinz is adopting one of Draper’s boldest pitches: “Pass the Heinz.” In the show, the clients aren’t overly impressed with the idea, calling it “half an ad”:

Despite the skepticism from the fictitious execs, Heinz announced this week that it would implement the campaign in New York City through print ads and billboards. The announcement noted that the campaign was “created in partnership with Sterling Cooper Draper Pryce and DAVID.”

Sterling Cooper Draper Pryce is the agency that “Mad Men” focuses on, while DAVID the Agency is a real Miami-based firm.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.