Heinz Ketchup puts QR codes on bottles to support veterans

Now in its second year, the Our Turn To Serve program will donate up to $250,000 to help injured military personnel as they return to the United States.

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That’s because Heinz is partnering with the Wounded Warrior Project for the Our Turn to Serve project, through which smartphone owners can scan QR codes on a bottle of Heinz ketchup. For each scan that prompts a user to send a thank-you note to military servicemen and servicewomen, Heinz donates $1 to Wounded Warrior, up to $250,000.

Instead of a message in a bottle, you can send a message with a bottle.

This is the campaign’s second year, following a 2011 campaign that reached its $200,000 goal. Scott Bacco, Brand Manager of Heinz Ketchup, Condiments & Sauces for Heinz Foodservice says he expects the company to reach its donation ceiling again in 2012. It’s already well on its way.

Simple choices

Heinz partnered with the Wounded Warrior project in 2011 for Our Turn to Serve, but the project is really part of a long history of supporting veterans, Bacco says.

“During World War II, the company re-fitted part of its Pittsburgh factory to produce glider planes and parts and provided almost half of Heinz’s total food production to the Allied armed forces,” he says.

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