Hellmann’s changes website wording after ‘mayonnaise’ fight

Unilever filed a lawsuit against Hampton Creek, alleging false advertising over its eggless “mayo” product. Then the company’s mayo brand quickly made changes to its own product descriptions. 

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That’s the lesson that California condiment startup Hampton Creek learned when Hellmann’s parent company Unilever slapped it with a false advertising lawsuit over calling its eggless Just Mayo product “mayonnaise.”

Mike Faherty, VP for foods of Unilever North America, issued the company’s first statement about the case on Sunday: “They have an egg on their package but not in their product—they’re just not mayo.”

But now it looks like Hellmann’s may have a bit of egg on its own face after Best Foods spent a good amount of time last week switching up its website so that some of its products are now known as “mayonnaise dressing.” For example, Hellmann’s Mayonnaise with Olive Oil is now Hellmann’s Mayonnaise Dressing with Olive Oil.

Even worse, Associated Press reports that customer reviews were also changed to add the word “dressing” after “mayonnaise.”

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