In product marketing, having the right spokesperson can go a long way.
Would you trust a man who told you that mayonnaise and bananas make for a delicious sandwich combination? What if that man were two-time Daytona 500 champ Dale Earnhardt Jr.?
Junior’s recent tweet sparked an especially profound national conversation about sandwich choices and put the spotlight on one popular brand of mayonnaise.
— Dale Earnhardt Jr. (@DaleJr) April 5, 2016
That seems crazier than a driver trying to go four wide at Bristol. RELATED: WHITE PAPER: How to communicate with a millennial workforce.