Hellman’s mayonnaise goes viral after Dale Earnhardt Jr. tweet

A product’s proof is often in the pudding. In the case of one beloved NASCAR racer’s endorsement, it was in the mayo. Here’s how his mention got the condiment trending.

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In product marketing, having the right spokesperson can go a long way.

Would you trust a man who told you that mayonnaise and bananas make for a delicious sandwich combination? What if that man were two-time Daytona 500 champ Dale Earnhardt Jr.?

Junior’s recent tweet sparked an especially profound national conversation about sandwich choices and put the spotlight on one popular brand of mayonnaise.

Making my favorite sandwich. I swear it’s delicious. @Hellmanns pic.twitter.com/sK5XeHxVi9

— Dale Earnhardt Jr. (@DaleJr) April 5, 2016

That seems crazier than a driver trying to go four wide at Bristol. RELATED: WHITE PAPER: How to communicate with a millennial workforce.

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